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Choosing the perfect metal for your jewellery can be confusing, here we discuss the benefits of each metal available in the market place.


Thirty times rarer than Gold, Platinum is a predominantly used in 95% purity, meaning that it does not fade nor does it tarnish. The density of the metal means that it is more durable than many of the other metals found in the jewellery market, and it is this density that means it does not wear away or change shape making it ideal for precious stone jewellery.

18ct Gold

75% pure, 18ct gold is found predominantly in white, yellow and rose golds. The current fashion is for white gold jewellery, though both rose gold and yellow gold are still popular. 18ct gold has beautiful lustre and it’s malleability makes it perfect the design and manufacture of jewellery.


From the same family of metals as Platinum, Palladium a slightly harder wearing, it is less dense than Platinum and more readily available. Used as an alloy to make 18ct white gold Palladium also offers an excellent material for men’s wedding rings with the durability of Platinum but at about half the cost.

9ct Gold

Half the purity of 18ct gold, 9ct is alloyed with a greater level of metals making it harder wearing than 18ct gold and less expensive. It is also available in yellow, white and rose colours.